Identity & Branding

Southport Tourism

The brief was to design a new identity for the Classic Resort of Southport. Using a traditional typeface accompanied by a colourful mosaic symbol, the logo represents Southport as being a fun, vibrant and modern place as well as maintaining the image of the traditional classic resort.

We were also asked to design all additional promotional materials plus web pages, utilising this exciting new brand.

visitsouthport.com

Identity & Branding

Blackpool Tourism

This design was primarily to bring Blackpool Tourism in line with all holiday resorts, prefixing 'Visit' to the resort name. VisitBlackpool uses a unique font designed by JCB, easily readable and recognisable. It was felt that the name Blackpool was so strong a brand, that a logo or icon was not necessary.

visitblackpool.com

Identity & Branding

Lancashire & Blackpool
Tourist Board

When the Greater Manchester, Wigan based North West Tourist Board was closed, the new Lancashire and Blackpool Tourist Board was formed and re-located to Chorley in Lancashire. Even though Blackpool is a town in Lancashire, its brand was considered too strong to be left out. Lancashire County was considered to be the primary name in the branding design, hence Lancashire and Blackpool Tourist Board.

visitlancashire.com

Identity & Branding

Feel Free Savoury range
for G.F.Foods
(Yorkshire) Ltd

This range of gluten free foods was devised and sold to Asda within 4 weeks of inception. There are various pies, sausage rolls and quiches in the range. Designed to stand out in the chiller cabinets and attract customers with an 'impulse buy' snack to suit their dietary requirements.

Identity & Branding

Southport AirShow

Part of the Southport Events suite, the Airshow is a hugely attended annual outdoor event, attracting many thousands of visitors. The branding constantly sits well with the ever changing background designs used each year. It is one of six event brands used annually. They are AirShow, Food & Drink week, Jazz Festival, Summer Classics, British Musical Fireworks and Comedy Week all of which retain logos created by JCB.

Identity & Branding

Barron Financial Services

Barron Financial Services is a major financial service agency. The brief was to update and improve their existing brand identity. We provided a logo that accurately reflects Barron as the brief intended. The shield is to represent power and the diamonds are to represent wealth. With an easily readable and recognisable typeface, that can be displayed with or without the shield.

barronfs.co.uk

Editorial

Z Magazine for
Chester Zoo

Designed and produced as a 32 page perfect bound magazine, for the patrons and members of Chester Zoo. This quarterly production is an important conveyor of information to the Zoo's sponsors.

Editorial

Blackpool Visitor Guide

We were asked to change the format of the annual visitor guide for Blackpool, by designing three separate publications - Over 55's, Family and Young Adults. This intention was to target the separate visitor markets more cost effectively, using appropriate editorial and photographs.

Editorial

Hot Ice

A spectacular Ice skating presentation from the Pleasure Beach Resort in Blackpool. This ultra high quality programme, is designed to capture the luxury and romance of the Hot Ice Show, staged in the Arena at the Pleasure Beach Resort. The brochures are collectors items and greatly prized.

Editorial

Southport Visitor Guide

This was the first visitor guide for Southport encompassing their new branding design with the colourful mosaic. It was followed by the DL size pocket guide, following the same design format.

Food Packaging

Mrs Lam's
Delicious Foods

Produced for Danby's of Stockton, this range of delicious Chinese Foods is currently found in Sainsbury. We organised the pack shot photography and designed the packaging to stand out amongst the other 'competition' within the chiller cabinets.

Food Packaging

Stateside

Produced for Stateside Foods. A complete range of own brand chilled pizzas available in high street supermarkets. We originally designed this 'own brand' in the early 90's and it's still going strong today.

Food Packaging

Feel Free

This range of gluten free foods was devised and sold to Asda within 4 weeks of inception. There are various pies, sausage rolls and quiches in the range. Designed to stand out in the chiller cabinets and attract customers with an 'impulse buy' snack to suit their dietary requirements.

Web Design

Pleasure Beach

The brief was to maintain a design synergy with all promotional/marketing material.

pleasurebeachresort.com

Web Design

Amanda J Thompson

The website brief given was to include a selection of theatre production videos, music and artwork. This needed to work on standalone computers, mobile and ipad formats.

amandajthompson.com

Web Design

Southport Tourism

The brief was to refresh the site layout to include the new Classic Branding created by JCB. The design was required to meet the specifications of the existing content management structure.

visitsouthport.com

Web Design

Create Construction

The web design style to include the new corporate identity. The brief was to keep the page design clean and simple to understand/navigate. A simple xml format allows the site to be updated quickly by the client.

vcreateconstruction.co.uk

Promotional

Nickelodeon Land

The brief was to create promotional material for the Nickelodeon Land Press Launch Event. This included press invites, media CD's and attraction information.

Outdoor

Chester Zoo

Making use of the local Park and Ride scheme as a marketing tool, Chester Zoo requested JCB to create an eye catching visual design to promote the Black Rhino awareness campaign.